SView, LLC

Executive Summary

SView’s proven Mobile Content Publishing Services enable leading businesses around the world to quickly and efficiently deliver compelling mobile content that engage their mobile customers in the right place, at the right time, to increase customer loyalty, improve satisfaction and drive revenue.

The challenges facing businesses who are looking to expand reach to their mobile customers are complex and vary significantly by geographic market, carrier and handset platform. SView services eliminate these challenges, making it possible for content owners to deliver compelling, interactive services with any form of content, including text, images, interactive links, static and dynamic data in minutes, not months, to their customers where they live – on their mobile phones. SView is the only solution that makes it possible to reach over 95% of the world’s 4 billion mobile phones.

SView’s Mobile Content Publishing Services:

• Enable quick creation and optimization of any form of source content for delivery,
• To any data-capable mobile phone, regardless of platform, disparate handset capabilities, and network or carrier constraints,
• Through a “no-programming required” application programming interface, or web user interface, that easily integrate with current workflow,
• With the ubiquitous reach of SMS-based services and the interactive, compelling capabilities of MMS, email and the Mobile Web,
• Without the risks, resource requirements and lengthy time-to-market that characterizes the alternatives,
• With a demonstrated return-on-investment through comprehensive reports on all transactions.

SView’s products are used by many leading businesses in Asia and the USA today, enabling our customers to reach over 600 million (and growing) of their customers.

• China and Taiwan: Air China, a large-state owned enterprise provides statement delivery, marketing, customer care and commerce services to millions of Phoenix frequent flier club members. China Mobile, China Unicom, CAPINFO, Taiwan Mobile, Salmat and others offer a mix of services that include advertising, fax-to-mobile, statement and document delivery, and interactive commerce capabilities.

• United States: With operations commencing in January 2009, SView services are capable of reaching over 210 million mobile subscribers on AT&T, Verizon Wireless, Sprint and T-Mobile networks.  SView has focused on building an initial set of beta release customers that include, HSN Interactive, LLC, Amazon.com, AT&T Interactive, eBay, Facebook, Walmart/Sams Club, Microsoft and others.

Competitive Landscape, Service Not Software

Nominally, SView competes with several known software companies, including Adobe, Microsoft Corporation, Cerience and Smith Micro. In addition, SView competes with many service providers that build services using alternative technologies like SMS, MMS, email and the Mobile Web; however, none delivers the ubiquity and range of compelling capabilities of SView.

SView provides an end-to-end a mobile content publishing service to its customers with “carrier-class” scalability and reliability. Replicating the core application and configuration functionality that SView has developed and commercialized, and adapting the customer interface to meet the particular needs of each geographic market, SView has created a broad global capability that can be configured to meet local requirements.

SView believes that this strategy positions it as an attractive alternative for prospective customers and creates partnership opportunities that augment or complement the capabilities our competitors deliver to the marketplace.

Low Risk Business Model

SView’s business model is based on driving repeated sales of reference applications that are delivered as hosted or cloud-based, configurable, scalable services across the markets it serves.

These sales generate annual per-user subscription fees, transaction-based fees, and revenue sharing for sales and advertising delivery.

This approach lets SView’s customers acquire our services as an expense, with no capital expense outlays, while containing the capital investment related to service delivery for SView.

For further information, please contact:

George Lee – Founder, Managing Member

+1-310-393-6632 | glee@cappellocorp.com

Rob Deutschman – Managing Member

+1-310-393-6632 | rd@cappellocorp.com