How does SmartMessage mobile publishing work?

SmartMessage mobile publishing seamlessly combines the ordinarily complex tasks of message generation, delivery and tracking together to help you connect with your customers easily, quickly, and with just the right message. Our offering can be divided into three components: SmartMessage Publisher, SmartMessage PostBox, and SmartMessage Dashboard.

SmartMessage Publisher

Web-based campaign management makes it easy to upload distribution lists, mine online signups for new prospects and even target different groups with customized content. SmartMessage creation is easy, and flexible with two ways to publish:

• SmartMessage Creator’s web-based, drag-and-drop interface facilitates quick message generation that’s right-sized for your customers’phones.
• A REST API helps you programatically customize every aspect of your message—change the content to send exactly the right message to your target audience.

PostBox

The PostBox is a lightweight, easy-to-use application that resides on a recipient’s mobile phone and allows them to view SmartMessages. Its simple user interface makes it easy to send interactive content that contains links to other pages, the mobile web, or even call a phone number.

SmartMessage Dashboard

As you run SmartMessage campaigns, the Dashboard allows you to track your ROI. Below are some of the metrics you can track:

• PostBox Open Rate
• SmartMessage Open Rate
• Link Clickthrough Rate
• And More!